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Meet The Team


Our Coaching Team

We currently employ 37 coaching staff across the West Midlands and London.

Sportwise are proud to have a friendly and welcoming team who are trained to exemplary standards. All staff hold a minimum of 3 National Governing Body qualifications at level 2 and the majority of employees are recruited directly from Birmingham and Wolverhampton Universities meaning they have graduated in either a PE, Sports Coaching, Dance or combination degree.

Nick Williams

Company Director

Nick is the first of our company directors. His responsibilities within the organisation are to manage and develop our existing contracts and ensure that we are supporting all of our schools in the very best way possible. Nick is also a marketing wizard and spends time with Adam and Ian to put together new and exciting campaigns to support schools and individuals who may benefit from our services.

Nick’s passions lie in helping get children and adults active, supporting young people back into employment, supporting local charities and fighting obesity. Nick literally knows every single area of our business inside out and has the ultimate can do attitude.

Adam Gale

Staffing Manager

Adam is our staffing manager and overseas all of our coaches to ensure that you receive the best possible service. Adam is involved in every step of the delivery from recruitment and marketing right through to staff learning and assessment. Adam is involved in all areas of the business, his knowledge and experience stretches across the board meaning that he will always be able to point you in the right direction, whatever your query may be.

Claire Steels


Claire has been working as a personal trainer and studio instructor since 2009 and started working as a tutor for Sportwise in June 2013. Claire initially delivered courses for us in and around London but now delivers and assesses Level 2 Fitness Instructor and Level 3 Personal Trainer courses in the West Midlands.

Claire is a keen hockey player and cross country runner as well as being a knowledgeable and enthusiastic tutor who is dedicated to ensuring our learners complete their learning with the best information and tools to prepare themselves for working in the fitness industry.

Rebecca May


Becky is PA to our directors Nick and Ian. She works closely with senior managerial staff to provide administrative, marketing and secretarial support. Becky really enjoys going the extra mile for our customers and will always be on hand to help you out any way she can.

Jo Bradley


Jo is our London based tutor and assessor and focuses on the delivery of gym instructor and personal training qualifications. Jo has a wealth of experience in gym and has worked at some of the biggest chains in the UK as well as previously owning her own facility based in Essex. Jo has a keen background in athletics and has previously represented Great Britain at the discus.

Ian Simms

Company Director

Ian is the second of our directors. His main responsibility is the development of the business and working to build partnerships with local schools. You can always rely on Ian for support, his willingness to go the extra mile for our customers has quite the reputation in the Sportwise Office.

Ian has now been involved in delivering and managing sports related provision since 2002 and hast a vast knowledge of the curriculum and coaching pathways that are available. Ian is an ex processional footballer and always has a laugh and a smile at the ready whenever you need him.

Kiran Kaur

Learning Mentor/Trainee Assessor

Kiran has been part of the Sportwise team since 2008. Her background is in delivering dance and sports activities and she now works to pass on this expertise to our apprentice learners in her role as learning mentor. Kiran is currently a trainee assessor and eventually will be working with our apprentices that are working on their Level 2 Activity Leader qualification. On top of this kiran also delivers all our first aid at work courses.

Mikey Kplomedo


Mikey is our most experienced tutor and assessor and has been working in the fitness industry for the last 12 years, Mikey has been employed in a wide variety of roles including fitness manager at Virgin Active active. Mikey currently spends the majority of his time working with our apprenticeship learners but has a real soft sport for PT and still maintains his involvement with these courses.

Mikey is all about getting stuff done, in fact back in 2010 he even delivered his own baby daughter!!

Emma Nicholas

Head Administrator

Emma is the glue that holds the Sportwise office together, she is an integral link throughout all of our businesses and is always on hand to answer any queries. Emma is our administrator and deals with all the funding and paperwork needs of Sportwise, as well as delivering excellent customer service throughout our businesses.

find us


400 Aldridge Road
Blakelands House
Great Barr
B44 8BH

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